Time waits for no man, and neither should your accessories. With the world of luxury horology retracing its steps back to an age of elegance, unexpected and simple time pieces are giving the digital age a stark reminder of what quality really looks like. Using the finest imported Swiss movements and artisanal crafted design concepts, next generation watch makers the world over are signalling a second coming for analogue intricacy. Discover our shortlist of under the radar luxury brands to buy now, and love forever.

Maurice de Mauriac

Essentially a one-man-band straight out of the heart of historical watch culture, the Zurich-based brand prides itself on creating unique, quality designs that differ from the norm. Formally watch maker to the royals, Jêrome Driefuss epitomises the unique allure of classic horology. With an unrelenting passion for what makes the modern man about town tick, watches from Maurice de Mauriac are a personal expression of contemporary cool.


One of many companies riding a new age wave that returns manufacture back to the motherland, Shinola and their range of watches, accessories, bags and apparel are proudly made in Michigan, utilising the artisanal workforce of surrounding Detroit to help make the brand part of a conscious community culture. Helping to return the city to its former glory, Shinola is more than just a brand, it is a shared experience that has laid its foundations in the bedrock of modern America.

Daniel Wellington

Preppy chic redefined, Daniel Wellington watches have become the timepiece of choice for British public school cool kids. Offering minimalist designs that sit elegantly on the wrist, their classic regatta watches are created with versatile interchangeable straps so you can switch up your look from street style to black tie with a simple wardrobe change. Inspired by the traditional English gentleman, the Scando-British company prides itself on its unique design DNA that blends Scandinavian refinement with timeless luxury.

Bell & Ross

An industrially inspired brand that takes style cues from classic aviation, Bell & Ross create a collection of luxury watches with a decidedly different approach to design. Offering a collection of rough and rugged chunky watches resplendent with detailed features that blend vintage shapes with up to date innovation, the fond French brand has become renowned for its sporty athletic feel and intricate movements.


Combining traditional craftsmanship with prize-winning modern design, Nomos is the newest kid on the block to offer streamlined designs with their unique hand-wound movements. Powered by life in motion, the German watch maker is a revolutionary company that was formed just after the fall of the Berlin wall. Offering a collection of strong, bold and sleek designs, the close-knit atelier is becoming THE wristwatch of choice for the discerning city slicker.

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