Although the 1 Hotel South Beach already has a firm reputation for its premium “zenned out” setting, the introduction of its Retreat Collection has actually expanded upon it. Originally opened in 2015, the hotel is well-known for its eco-friendly design and policies. It uses hemp blended mattresses, organic cotton linens and each room features terrariums and furnishings made from reclaimed wood. It is also the location for the first branch of the Bamford Haybarn Spa in the U.S., and is always described as a perfect choice for those eager for a bit of R&R.

Interestingly enough, it is also a destination often noted for being a way to escape the typical South Beach scene. This is what inspired the property to create a new portfolio of 22 suites known as the 1 Hotel South Beach Ultra VIP Retreat Collection.

Ranging from two to five bedrooms and from 950 to more than three thousand square feet, they are the ultimate experience of rest and relaxation in the heart of South Beach. Each of the luxury suites features an immense balcony that provides unimpeded views of the iconic Miami skyline or the Atlantic Ocean. The interiors retain that same earthy and sophisticated style, but are even more spa-like than ever before.

Though visitors will love the gourmet kitchens, soaking tubs and other amenities, it is likely that the assistance of their “personal guru” is what will set their stay apart from anything else they might experience in the region. The guru is responsible for bringing freshly squeezed juice each day, helping arrange meetings with trainers, reserving beachfront cabanas or booking consultations. You also get one Signature Treatment at Bamford Haybarn Spa and an array of bespoke services upon request.

The VIP in the title of this collection is taken quite seriously, and as a guest in any of the 22 suites, you have priority seating at the signature Tom Collichio’s Beachcraft restaurant, as well as a daily chef’s buffet breakfast. There is also seating at Sand Box, Watr at the 1 Rooftop, and table service at some of the most exclusive nightclubs, including Ora or LIV. Guests are also given round trip transport to and from the airport, enjoy curbside greetings from their guru, and have a private entrance through the designer lobby.

Savor the lovely weather and the dynamic energy of South Beach, but do so from a base of tranquility, attentive service and luxury with a visit to this exciting new collection of suites.

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